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Simple Packaging - Less Is More

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Famous brands like Nutella, Schweppes, Durex and Red Bull is showing that less is more. This project designed by Antrepo Studio is representing all these brands with minimalist packaging. It consists of three phases; the full packaging, the half done packaging and the first process in the packaging which is almost nothing, just the main print. It definitely shows minimalist effect in the maximalist market, that really represent a contrast. …

 

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Wrecked Billboard - Creative Advertising

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The Amélie Company, a Denver-based ad agency, made this billboard for the State of Colorado to promote safe driving. The text at the bottom reads “Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” The agency wrote: The Colorado State Patrol wanted to call attention to the dangers of driving aggressively around commercial motor vehicles. Our target audience was the typical mid-twenties male commuter who considers himself a good driver,…